A discussion of marketing databases often turns to a comparison of the relative benefits of off-the-shelf vs. custom builds. Our feeling has always been that custom is better, especially with latest-generation tools such as those available in Microsoft’s SQL Server 2005 or the various Oracle platforms, since the added benefit of having exactly what is [...]
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Custom Marketing Databases Add Depth, Breadth vs. Off-the-Shelf Solutions
Posted in Uncategorized on August 27, 2007 | Leave a Comment »
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