Some important and timely reminders on bank loyalty programs: BAI | Banking Strategies | Marketing & Sales | Marketing and Promotion | Earning Rewards from Rewards Programs. Another point to consider that we’ve been trying to impress upon bank marketers in our Offer Management practice: Giving away non-banking merchandise is more like a bribe [...]
Archive for the ‘Evidence of Intelligent Marketing’ Category
Earning Rewards from Rewards Programs
Posted in Evidence of Intelligent Marketing on June 10, 2011 | 1 Comment »
The Secret to IT Innovation? Get it out of the IT Department!
Posted in Evidence of Intelligent Marketing, tagged Action Gap, business strategy, Customer Intelligence, IT Bottleneck on May 25, 2011 | 1 Comment »
In my latest post on the New York Enterprise Report website, I referenced a refreshing and excellent article in the Wall Street Journal by Susan Cramm entitled “Put IT Where It Belongs.” Back in the 80’s and early 90’s, managers and other non-IT types were empowered to control their own use of technology within a [...]
Thoughts on “Customer Onboarding to the Rescue”
Posted in Evidence of Intelligent Marketing, tagged Action Gap, attrition, bank, customer, Customer Intelligence, customer relationship management, database marketing, onboarding, PNT, PNT Marketing Services, retention on May 23, 2011 | Leave a Comment »
An interesting article in the latest issue of Banking Strategies on the importance of Customer Onboarding strategies for maximizing customer retention and profitability, especially in light of recent regulatory changes that may reduce existing revenue streams: BAI | Banking Strategies | Strategy | Retail Consumer Banking | Customer Onboarding to the Rescue. I’d add that [...]
Capital One: Card Rewards Programs Fluster Some Consumers
Posted in Evidence of Intelligent Marketing on April 20, 2011 | Leave a Comment »
Capital One: Card Rewards Programs Fluster Some Consumers. Of course Capital One is trying to make a point with their research – they want consumers to note that their program is not prey to the issues that fluster others. At PNT we support hundreds of these programs and we have long felt that for loyalty [...]
Customers are not a CEO’s top priority – really!
Posted in Evidence of Intelligent Marketing, tagged Customer intelligence; customer relationships; CEO; customer-driven; on April 19, 2011 | 2 Comments »
I did a double-take when I read this article by Joe Light in yesterday’s Wall Street Journal (http://on.wsj.com/gPR0mX). According to a survey of 704 global CEOs conducted by The Conference Board in which they were asked to rank 10 priorities, they ranked business growth 1st, but customer relationships only 7th. My question is this: where, [...]
BAI | Banking Strategies | Product Management | Deposit Products | Payment Data for Deposit Product Optimization
Posted in Evidence of Intelligent Marketing on April 15, 2011 | Leave a Comment »
Glad to see this article in BAI’s Banking Strategies today. We’ve been saying this for years and using our CARE (Customer Activity and Response Engine) service to execute on high response marketing programs for our clients. Looking at the transaction stream tells you a tremendous amount about your customers’ preferences and allows you to serve [...]
3 Keys to Ensuring the Success of a Marketing Database Project
Posted in Evidence of Intelligent Marketing on March 6, 2011 | 2 Comments »
PNT hosted direct-marketing industry veteran and leader Pegg Nadler (current president of the Direct Marketing Club of NY) at our recent Customer Intelligence Gathering on Wednesday March 2 at the Harvard Club of New York City. Pegg gave a great presentation and offered up 3 keys to ensuring a successful marketing database project: Key #1: [...]
Offer Management Comes into its Own
Posted in Evidence of Intelligent Marketing, tagged bank, CARE, deposits, finance, incentive, offer, offer management, PNT, promotion on February 13, 2011 | Leave a Comment »
Interesting article in the WSJ documents why acquisition offers from banks for deposits are so hot right now. As we at PNT ready the latest release of our Offer Management solution, CARE (Customer Activity and Response Engine) for launch, this article couldn’t be more timely: http://online.wsj.com/article/SB20001424052748703313304576132593769879956.html
5 Ways to Make More Money in 2011
Posted in Evidence of Intelligent Marketing on January 2, 2011 | 1 Comment »
Once again it’s a New Year and thoughts turn naturally to new ways of doing, being, acting, and thinking; I’d like to add my two cents to the dialogue with 5 ways to leverage Customer Intelligence to help you and your business make more money in 2011: 1. Get to ”know your customers.” Banks have been doing [...]
So Much Data, So Little Time
Posted in Evidence of Intelligent Marketing, tagged Action Gap, analysis, CRM, customer database, Customer Intelligence, customer relationship management, data mart, data-driven, database marketing, decision management, sales-force automation on December 2, 2010 | Leave a Comment »
In my latest blog post at The New York Enterprise Report, I talk about the many different sources of customer data utilized by businesses of all sizes. While these sources usually contain a wealth of information, the massive amounts of data points invariably lead to a fundamental problem of creating a unified and an actionable [...]
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- Immediately improve profitability by UNLOCKING the value of your CUSTOMER DATA! Let PNT show u how to keep ur customers. http://dld.bz/2yxs 1 year ago
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