Today’s New York Times sported an article on “The Age of Big Data” (http://www.nytimes.com/2012/02/12/sunday-review/big-datas-impact-in-the-world.html?_r=1&hp), which is fast becoming the hottest topic in business. It’s no secret that we are awash in data. IBM’s recent CMO study shows that over 70% of marketers say that the “data explosion” is what they feel the most unprepared for [...]
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Dealing with Big Data (Overload): 5 Practical Tips
Posted in Evidence of Intelligent Marketing on February 12, 2012 | 2 Comments »
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