At a gathering we hosted last night in midtown Manhattan, I met with a group of marketing and data professionals and we discussed the characteristics of successful Customer Intelligence. With industries represented ranging from real estate to financial services to retail, we got a pretty good sense of what makes (or breaks!) efforts to gather and [...]
Archive for March, 2010
7 Characteristics of Successful Customer Intelligence
Posted in Evidence of Intelligent Marketing, tagged Customer Intelligence on March 5, 2010 | 2 Comments »
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